{"id":1,"date":"2012-03-09T18:31:08","date_gmt":"2012-03-09T18:31:08","guid":{"rendered":"http:\/\/www.erickrichards.com\/?p=1"},"modified":"2017-06-16T15:53:43","modified_gmt":"2017-06-16T21:53:43","slug":"hello-world","status":"publish","type":"post","link":"https:\/\/www.erickrichards.com\/?p=1","title":{"rendered":"Youth Superhero Campaign!"},"content":{"rendered":"<p>I&#8217;ve always been a big believer that you can make anything fun for kids if you put the right spin on it. Since saving money is a heroic act these days and since kids &#8220;get&#8221; the whole concept of the superhero figure, I wanted to create a campaign that was inspirational for kids even though saving money can be a dry financial topic. This sales campaign ties in the feature of incentivizing youth to start a savings plan while also recognizing sales teams for cross-selling youth accounts and becoming the superhero of the week.<\/p>\n<p><a href=\"http:\/\/www.erickrichards.com\/wp-content\/uploads\/2012\/03\/Young-Saver-Superheroes-Billboard-UC.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-6\" title=\"Young Saver Superheroes Billboard-UC\" src=\"http:\/\/www.erickrichards.com\/wp-content\/uploads\/2012\/03\/Young-Saver-Superheroes-Billboard-UC.jpg\" alt=\"\" width=\"432\" height=\"304\" srcset=\"https:\/\/www.erickrichards.com\/wp-content\/uploads\/2012\/03\/Young-Saver-Superheroes-Billboard-UC.jpg 432w, https:\/\/www.erickrichards.com\/wp-content\/uploads\/2012\/03\/Young-Saver-Superheroes-Billboard-UC-300x211.jpg 300w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve always been a big believer that you can make anything fun for kids if you put the right spin on it. Since saving money is a heroic act these days and since kids &#8220;get&#8221; the whole concept of the superhero figure, I wanted to create a campaign that was inspirational for kids even though [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/posts\/1"}],"collection":[{"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1"}],"version-history":[{"count":6,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":422,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/posts\/1\/revisions\/422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/media\/6"}],"wp:attachment":[{"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}