{"id":1303,"date":"2007-04-22T17:19:00","date_gmt":"2007-04-22T23:19:00","guid":{"rendered":"https:\/\/www.erickrichards.com\/?p=1303"},"modified":"2023-10-22T17:28:55","modified_gmt":"2023-10-22T23:28:55","slug":"central-rewards-brand-development","status":"publish","type":"post","link":"https:\/\/www.erickrichards.com\/?p=1303","title":{"rendered":"Central Rewards Brand Development"},"content":{"rendered":"\n<p>In 2006, worked to create a member rewards program for Utah Central Credit Union (now Chartway Credit Union). The intention of the rewards programs was to incentivize members with a referral program and specialized reward promotions and products for various generations and the Latino market. The Central Rewards program included creative advertising photo shoots with members, print and traditional media production, and in-branch collaterals to promote Central Rewards. <\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/www.erickrichards.com\/wp-content\/uploads\/2023\/10\/2c752a69308449.5b7c7969f3230.jpg\"><img loading=\"lazy\" width=\"414\" height=\"648\" src=\"https:\/\/www.erickrichards.com\/wp-content\/uploads\/2023\/10\/2c752a69308449.5b7c7969f3230.jpg\" alt=\"\" data-id=\"1304\" data-full-url=\"https:\/\/www.erickrichards.com\/wp-content\/uploads\/2023\/10\/2c752a69308449.5b7c7969f3230.jpg\" data-link=\"https:\/\/www.erickrichards.com\/?attachment_id=1304\" class=\"wp-image-1304\" srcset=\"https:\/\/www.erickrichards.com\/wp-content\/uploads\/2023\/10\/2c752a69308449.5b7c7969f3230.jpg 414w, 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The intention of the rewards programs was to incentivize members with a referral program and specialized reward promotions and products for various generations and the Latino market. The Central Rewards program included creative advertising photo shoots with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1309,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/posts\/1303"}],"collection":[{"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1303"}],"version-history":[{"count":2,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/posts\/1303\/revisions"}],"predecessor-version":[{"id":1318,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/posts\/1303\/revisions\/1318"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=\/wp\/v2\/media\/1309"}],"wp:attachment":[{"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.erickrichards.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}