As a marketing team, we brainstormed scenarios that would stand out from the credit union competition to create new streamlined creative for Granite Credit Union. We worked with Vega Studios to build a series of commercials to highlight 4 product categories for the credit union. I led the team brainstorm, scripted all of the creative for the ads, and coordinated with our team and the studio for talent, props, and execution of the commercials. Each ad was customized for use as reels, stories, web ads, theater spots, etc. Here is the result of our efforts.