Since the early 1990s, I have had the privilege of designing brand identity. While my logo examples are vast for a wide variety of companies, here I have selected design examples that showcase the work I love of customizing brand icons that are relevant and speak to the core uniqueness of each entity or initiative.
Sandy City has held a project day to beautify the city for decades called Sandy Pride. The time came to update this event and it was decided to go forward with the annual event as Sandy Beautification Day. Care was taken in honoring the city’s brand colors while giving a fresh look to the event’s […]
Through a lot of resident feedback from City Council meetings, social media channels, and town halls, it was obvious that so many citizens tend to be uninformed about all of the moving parts of a city and the services staff members provide to the community. The key was to make content approachable so residents would […]
Working closely with Chrysalis Communications, Tooele County, Utah was in dire need of creating a campaign that would attract and lead growth while educating the public on the bright future the county holds. I was able to create a brand campaign icon and a series of messaging that could be used in numerous circumstances including […]
In 2017, Sandy City in partnership with Cotopaxi, Snowbird, Adventure+Gear Fest and many others created Adventure Week. Creating the brand was a creative adventure that included brand identity, digital marketing, radio, website, press & media, and team collaboration with AW sponsors. It was fun to build and develop this brand and see it come to […]
River Oaks Golf had a brand identity for many years and Mitch Stone, the Division Manager for the golf course was ready for a more streamlined, fresh look. The center vein of the oak leaf became the perfect place to represent the “R” of River and is symbolic of the Jordan River that runs through […]
I was able to create the brand identity design for Historic Granite in Sandy, Utah to honor the history and recognize the specific city area at the foothills of the Cottonwood Canyons. My favorite part of this project was doing historical research to create the aesthetic boards in order to create an identity that truly […]
I had the privilege of developing the Urban Press branding for Chip and Tasha Jarman. Their incredible culinary talents truly showed in their mouthwatering creations and the brand truly needed to speak to their magnetic personalities and delicious food. Hot pressed sandwiches represented the model for this food truck brand build. The final brand offered […]
In 2013, Cottonwood Presbyterian wanted to refresh its church brand with a new identity. Working with symbolic elements that both represent their community and Christianity, I was able to develop a logo that honored their uniqueness.
